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Casper’s – Flavor Meets Creativity

About the Client

Casper’s is a rising online restaurant brand in Bangladesh, offering a fusion of delicious meals and a playful, character-driven identity. With a goal to connect with food lovers in the digital space, Casper’s wanted its brand to feel fun, engaging, and shareable.

The Challenge

In the competitive online food delivery market, Casper’s needed a strong digital personality that would not only attract customers but also keep them engaged. Their goals were:
  • To create a unique character-driven brand identity
  • To boost online orders through creative social media campaigns
  • To stand out from traditional restaurant marketing with storytelling

Our Solution

PaperTown Digital crafted a digital-first strategy to bring Casper’s to life:
  • Social Media Strategy – Built campaigns around quirky, character-based storytelling to resonate with younger audiences.
  • Package Design – Designed packaging that reinforced brand personality and gave customers a memorable unboxing experience.
  • Digital Campaigns –Launched Meta ads, reels, and promotional content to boost orders and visibility.

The Impact

  • Significantly increased online orders through engaging digital campaigns
  • Built a recognizable, character-driven identity in the crowded food delivery space
  • Enhanced customer loyalty with memorable packaging and fun storytelling

Deliverables

    ✅ Social Media Campaigns
    ✅ Package Design
    ✅ Meta Ads & Reels
    ✅ Character-Based Branding Assets
Review from our client for this project

Choosing this agency for our project was one of the best decisions we made. Their professionalism, creativity, and attention to detail were exemplary throughout the entire process. The end result was a stunning masterpiece that perfectly captured our brand identity. We couldn’t be happier

Md Yousuf Pakhi

Managing Director Upasham

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PaperTown.Digital is a modern design & development studio helping brands come alive visually and digitally. Founded by creative siblings, we bring clarity, momentum, and clean execution for serious founders.

Contact Us

PaperTown.Digital is a modern design & development studio helping brands come alive visually and digitally. Founded by creative siblings, we bring clarity, momentum, and clean execution for serious founders.

Contact Us

PaperTown.Digital is a modern design & development studio helping brands come alive visually and digitally. Founded by creative siblings, we bring clarity, momentum, and clean execution for serious founders.

Contact Us

PaperTown.Digital is a modern design & development studio helping brands come alive visually and digitally. Founded by creative siblings, we bring clarity, momentum, and clean execution for serious founders.

Contact Us