Upasham – Healthcare with Heart in Dhaka
About the Client
Upasham is a trusted healthcare and wellness brand based in Dhaka, Bangladesh, committed to making medical services more accessible and patient-centered. With a vision of improving community health, Upasham blends modern healthcare solutions with a compassionate approach.
The Challenge
In Bangladesh’s rapidly growing healthcare sector, Upasham needed a strong digital identity that reflected trust, care, and professionalism. Their goals were:
- To establish a reliable online presence in Dhaka and beyond
- To clearly communicate services and doctor expertise
- To attract and support patients through digital channels


Our Solution
PaperTown Digital partnered with Upasham to create a modern digital ecosystem:
- Branding & Visual Identity – A clean, trustworthy brand design tailored for the Bangladeshi healthcare audience.
- Website Development – A mobile-friendly platform for patients in Dhaka and across Bangladesh, featuring services, doctor profiles, and easy appointment booking.
- Social Media Strategy – Awareness campaigns on wellness, preventive healthcare, and patient trust-building.
- Localized Campaigns – Content designed to resonate with the healthcare needs of local communities.
The Impact
- Boosted patient inquiries through the website and social platforms
- Strengthened recognition as a healthcare provider in Dhaka’s competitive medical landscape
- Established trust and loyalty among local communities
Deliverables
- ✅ Brand Identity & Guidelines
✅ Website Design & Development
✅ Social Media Campaigns
✅ Health Awareness Content
✅ Ongoing Digital Support

Review from our client for this project
Choosing this agency for our project was one of the best decisions we made. Their professionalism, creativity, and attention to detail were exemplary throughout the entire process. The end result was a stunning masterpiece that perfectly captured our brand identity. We couldn’t be happier
Md Yousuf Pakhi
Managing Director Upasham




