Caspers
Portfolio Description
Caspers, an online restaurant specializing in late-night deliveries, partnered with us to revitalize their brand and enhance social media engagement. Our efforts included brand guideline development, packaging design, and thematic campaigns.
- Brand Guidelines and Packaging Design: Established comprehensive brand guidelines and designed distinctive packaging to reinforce brand identity.
- Thematic Campaigns: Executed various campaigns, including:
- Halloween Campaign: Introduced limited-time spooky-themed menu items, resulting in a 40% sales increase during the campaign period.
- Valentine's Day Campaign: Offered special meal deals for couples, leading to a 35% boost in orders.
- Eid Campaign: Featured festive dishes, contributing to a 50% rise in customer engagement.
- French Fry Day Campaign: Promoted unique fry variations, increasing social media interactions by 60%.
- Mascot Creation: Developed a unique character to represent the brand, enhancing relatability and customer connection.
Results
- Overall social media following grew by 55%.
- Brand recognition improved, leading to a 45% increase in repeat customers.
