Visual Identity Design
Tired of your brand blending into the online wallpaper? Feeling like your logo is about as exciting as a beige office chair? Not today, boss! PaperBot, your hype squad for all things visual, is here to drop the mic on your lackluster branding and crank your design cred to eleven.
Why Visual Identity Matters
In a world flooded with choices, looks do matter—but not in the way you think. Visual Identity is about communicating your brand’s soul at a glance. It’s not just a logo—it’s how your brand speaks visually across all touchpoints.
At PaperTown, we blend strategy with design to create identities that not only look great—but feel right, stay consistent, and build recognition.
At PaperTown, we blend strategy with design to create identities that not only look great—but feel right, stay consistent, and build recognition.
"A logo is the ultimate flex for your brand." - The Internet (probably)
The Common Mistake Pretty Without Purpose
- You have a logo, but nothing else feels aligned.
- Your brand uses random fonts and colors.
- You rely on Canva templates without direction.
- It’s hard to hand off brand tasks to your team or freelancers.
What’s Included in Our Visual Identity Service
- Logo Design (Primary + Alternate + Icon)
- Color Palette Selection
- Typography Pairing
- Visual Language & Layout Rules
- Brand Style Guide (PDF or Notion Format)
- Mockups & Sample Use Cases (Social, Print, Web)
Our Process
1
Strategy Sync
We start with a strategic alignment session. This ensures the design reflects your brand goals.
2
Moodboarding
Collaborative moodboards define visual direction. Colors, styles, and vibes are explored and aligned.
3
Design & Refinement
Initial concepts are developed and refined with feedback. We fine-tune every element for clarity and impact.
4
Toolkit Delivery
Everything is packaged into a ready-to-use brand toolkit. Includes files, guidelines, and assets for seamless use.
Some of
Willow Trip
Edusy
Kagoj Bari
Urban Bites
Why Partner with PaperTown?
We bring a blend of strategic thinking, creative execution, and analytic rigor to your social presence. Our small, focused team delivers personalized attention with global standards—helping brands grow authentically and sustainably.
"Logos are the graphic extension of the internal realities of a company." - Saul Bass
Driving Results That Matter
45% increase in brand recognition after implementing a professionally designed logo.
30% rise in customer inquiries post-rebranding with a new logo design.
20% boost in sales attributed to an improved brand image post-logo redesign.
20%
Can I use these designs in Canva or Figma?
Yes, we’ll give you editable template every logo formats and guidelines to ensure compatibility.
I already have a logo. Can you work around it?
Absolutely. We’ll assess if it fits the new identity—or evolve it if needed.
Do you design merch, pitch decks, or packaging?
Do you design merch, pitch decks, or packaging?
